Build Trust with Microblog Advertising
Twitter is the powerful Microblogging platform that has become very popular within the Social Networking family of the web. However it only allows 140 characters in each post, which allows each user to send very short messages within the text called a Tweet or Tweets, this allows the entire site to move at a very fast-pace. Photos, Gifs and Links can also be sent within a text that takes up the 140 character limit, however Twitter will be upgrading in the coming months to allow more space within a Tweet which will allow more Tweeters to Tweet, they also will make the famous @UserName be seen to all followers in a profile, which will allow more engagement. Twitter has a follower count and a following count, which allows users to follow other users of their own choosing. However, there’s a limit to how many users any given user can follow based off a following follower ratio. When a user acquires more followers, then the limit is raised. The Re-Tweet button, allows a user to send a Tweet from another user to their own profile, which shows admiration of someone’s Tweet as well as the Like button with heart the lights up red. There are also lists that can be created such as the Socialbilitty Screenwriting list that can also be added value to content. The highly sought after verified badge however is a valuable commodity to celebrities, sports figures, bloggers, influencers and the like to insure all that follow a page is following the correct person and or company. This was the start of most popular social media sites adopting this method as well to ensure authenticity, and by incorporating Twitter Ads, a user or brand can capitalize on their verified page by paying a fee to rotate the Ad of their choice, as to which brings more engagement for quality Tweets. With Twitter Advertising, the user sees a Promoted Tweet for a brand, clicks on the link and is directed to the web page or blog. Or a user can Re-Tweet or hit the like button. This is very effective for word of mouth advertising on social media. It creates trust and awareness about a brand, music band, TV Show or Film. With over 300 million users worldwide, Twitter is an great platform for sending short brief texts with links to you site as well as photos to your latest event or trade show. The very popular hashtag is used to create awareness of a word or phrase that can grow to viral proportions, it is activated by placing the hash or pound sign (Shift 3 # ) on the keyboard, directly next to the word or words with no spaces. This Entertainment Social Blog also utilizes hashtags like Socialbilitty. The Twitter IPO (initial public offering) started at $45.10 a share in 2013 under the ticker symbol TWTR, however the Microblogging site has dropped considerably, but some would say it’s a good time to buy, but invest moderately if your just starting out. Usually if you open up an account with Charles Schwab, TD Ameritrade or E*Trade $15,000.00, if you have it laying around is a good place to start. However, you could open up an account for $500.00 as well. Watch the ticker tape and be aware of the changes within the company, like the CEO. Obtain a prospectus on the company before you invest. Remember, Social Media is relatively new on the stock market, so invest wisely. Find out how to advertise on Twitter with Twitter Ads Twitter Ads for Business is a great way for Brands to build Trust with Consumers.