
One can look up and see workers donning the new logo sign that’s featured on the front of 5757 Wilshire Boulevard.
With the dramatic merger of one of the most prestigious Artists union, Screen Actors Guild and American Federation of Television and Radio Artists, SAG-AFTRA now has a new branded Logo for all to see, in southern California’s Miracle Mile District. The global branding firm responsible for SAG-AFTRA’s new logo is Siegel+Gale located at 10960 Wilshire Boulevard, Suite 400. If branding to make a difference is most important to you or your company, their slogan “The Simplicity Company” may be the first place to start.
The entire area is undergoing massive construction projects, from the Petersen Automotive Museum‘s renovation project…

..To the creation of the Academy Museum of Motion Pictures, at the iconic May Co. building at Fairfax and Wilshire, in conjunction with Los Angeles County Museum of Art (LACMA)…

…as well as many other luxury storefront condominiums throughout the Miracle Mile District of Los Angeles. No wonder so many local business are suiting up, there will be far more foot traffic within coming years…

Not to mention the MTA Purple Line Project, and five miles of new Bus Lanes on Wilshire Blvd., which is one of the most busiest streets in LA. A brief local Press conference was held recently with LA Mayer and LA County’s Second District Supervisor to name a few…
…and 5757 Wilshire Boulevard is no exception…
So what do you think of the new SAG-AFTRA Logo ?


