SOCIALBILITTY • GLOSSARY DEPARTMENT

Business, Distribution & Marketing

Financing, packaging, sales, distribution, marketing, exhibition relationships, trade activity, and the commercial business surrounding film and television.

Packaging

In film and television, Packaging is the process of assembling key elements of a project—such as underlying rights, screenplay, director, producers, principal cast, financing, or distribution relationships—into a combination intended to improve the project’s ability to secure financing, buyers, partners, or a production commitment.

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A-List

A-List is an informal entertainment-industry term for highly prominent or commercially valuable talent and creative professionals, especially actors, directors, producers, writers, or other individuals whose name recognition can materially influence financing, marketing, distribution, or audience interest.

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Exhibitor

In the film business, an Exhibitor is a company or venue that presents motion pictures to audiences, most commonly a movie-theater operator or theater chain. More broadly, the word can also describe a company or organization displaying products, services, or materials at a trade show, convention, or public event.

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Sales

In entertainment, Sales refers to licensing, selling, or otherwise monetizing rights to a film, television program, format, or other content. Sales activity may involve domestic or international territories, theatrical rights, television, streaming, home entertainment, airlines, educational markets, or other windows and platforms.

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Marketing

In business, the act of promoting and or selling products and or services, which can include research and development as well as paid advertising, such as commercials, billboards, internet ads, etc.

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Film Distributor

A Film Distributor is a company that acquires or licenses the right to release and market a motion picture to audiences. Distribution can include theatrical exhibition, streaming, television, transactional video, physical media, airlines, educational markets, or other territories and platforms. A distributor may also coordinate marketing, publicity, delivery materials, release strategy, and revenue collection under…

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Trade Show

A Trade Show is an industry event where companies, manufacturers, vendors, organizations, and professionals exhibit products, services, technology, and capabilities to a targeted professional audience. Film and television trade shows may feature cameras, lighting, grip equipment, sound systems, production technology, demonstrations, panels, and networking.

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Entertainment Industry

The entertainment industry are individuals involved inside the Entertainment business, sometimes called Showbiz or Show Business. Usually pertaining to Actors, Writers, Filmmakers and Television , etc. But could also include Models, Musicians or Bands and radio personalities.

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